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Three New Signs Herald Back to School in Style


When Rose City Sign of Eagle Bend, Minnesota set out to provide signage for the new Alexandria Area High School, it quickly set up a collaboration with Signs By Benchmark. Having worked together often, the two teams created three new monument signs that incorporate an electronic message center and raised letters.

Standing 108″ high x 168″ wide x 36″ deep, the Main Entrance sign integrates an electronic message center. Two additional signs marking the North and South campus entrances measure 96″ high x 144″ wide x 28″ deep. Each contained raised copy. Created to match existing elements of the school building, the double-sided monuments feature a stipple finish and EIFS brick bases.

“From the very beginning of the new Alexandria High School project, our designers worked with Jamie and his designers to come up with a three sign package that would fit the school’s budget,” said Todd Tolifson, Rose City Sign General Manager. “Through the normal process of changes due to budgetary numbers, we had to redesign. Because of Signs By Benchmark’s ability to adapt to those changes, we were able to provide the school district with two informational entrance signs and one main sign which included a Daktronics full-color message center. Because of a last minute oversight on my part, there were 11th hour changes that had to be made.”

In this instance, Signs By Benchmark was able to send a two man crew to help with last minute revisions.

“With a little hard work we were able to meet customer deadlines and provide a beautiful product that the school and Rose City Sign are very proud of,” said Tolifson. “Great job, Signs by Benchmark. See you at the next job very soon.”

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